THE REACTIVATION KIT
It’s been eight months and you still haven’t emailed that client who went dark.
Here’s how to get them back.
Nine scripts that reopen the door with clients who went quiet, without sounding desperate.
Instant access. Nine scripts, the script map, and the workbook.
Most of them didn’t fire you.
The project ended, everyone got busy, and nobody picked the thread back up. The work you did is still good, the relationship is still there, it’s up to you to reconnect and reignite the fire.
8 - 12
replies you can expect from twenty past clients - and two to four conversations that actually lead to a deal.
You haven’t emailed them because you don’t know what to say. Every draft sounds either desperate or transactional, so you close the window and tell yourself you’ll do it next week.
That’s not a discipline problem, it’s a script problem.
What’s inside
Sort the list, then send the right email.
The triage worksheet. Sort your list before you write a word — reaching out to the wrong people is worse than not reaching out at all.
Nine scripts, matched to the situation. Three months quiet reads nothing like three years, and a client who left unhappy needs a different email than one who simply drifted.
The follow-up sequence. Most reactivation fails because people send one email and assume the silence was an answer. It usually wasn’t.
The win-back framework. When to discount, when it’s the worst possible move, and what to offer instead.
The tracker. Who you contacted, what you sent, what came back.
The Ghosted-by-a-Good-Client script. The client you liked who disappeared and never told you why. Hardest email in the kit and the one people are most glad to have.
Get the Reactivation Kit
There’s a name you already thought of while reading this. Start there.
Instant access. The kit as a PDF, the workbook as a Google Sheet that copies straight to your Drive, or you can open it in Excel if you prefer.
Questions before you buy? Email me - happy to answer your questions.
WHAT TO EXPECT
One or two projects from twenty emails.
From a clean list of twenty past clients: roughly eight to twelve replies, two to four real conversations, one or two projects.
Modest numbers - until you compare the cost of winning back someone who already knows your work against what you’d spend to find a stranger.