THE PRICE RAISE KIT
Your costs went up but your prices haven’t…
Now is the time to have the “talk” with your clients.
This is what to say.
What you need is a script for when the client asks, “but why?”
Instant access. Takes 20 minutes to use. Fully editable.
THE PROBLEM
You’ve known for a year.
You’ve run the math in your head every time you look at the bank statements. You may have already drafted the email. Then you thought about that one client, and you changed your mind.
62%
of small business owners cut or skipped their own pay last year to keep the business running.
[NEEDS SOURCE]
Underpricing rarely shows up as a crisis. It shows up as you working the same hours for less.
What’s inside
You won’t have to improvise these conversations.
Three versions of the price increase letter - loyal client, new client and the one you’re afraid of losing.
Know the actual number. A calculator that shows what you need to charge just to hold the margin you had two years ago.
Handle the pushback with a script, so “wow, that’s a big jump” doesn’t turn into you backing down.
Timing and notice guidance -how much warning to give so it reads as professional rather than abrupt.
What to do if someone leaves, and why the math usually still works in your favor.
WHAT TO EXPECT
Most of your clients won’t flinch
Most clients won’t reply to your message at all, and while their silence feels like bad news, it’s a tacit approval - the negative confirmation in practice.
A few clients will have questions, one will ask if you can maintain the old rate. All of these scenarios are answered in the scripts, and you’ll be ready to reply when they ask.
And one or two or your clients may leave. That’s why you run all the numbers first, so you already know how many departures you can absorb before it hits your bottom line.
Keeping all your clients is not the goal - it’s raising your rates so you don’t have to absorb the cost of doing business.
Get the Price Raise Kit
Your new price could be live by the first of next month.
Instant access. Three letters, the calculator, the pushback scripts, and the timing guidance - all in Google Docs. Copy them to your own Drive and edit freely.
Add The Late-Payment Scripts at checkout for $29 — because raising the price only helps if the actually pay it. Save $20.
Questions before you buy? Email me - happy to answer your questions.
FREE
Not ready to buy?
Start with the research. The Small Business Money Report covers the five problems that cost small businesses the most, with every source and sample size attached.